Brunch – what's the big deal anyway?!

Brunch – what's the big deal anyway?!

Scrolling through Instagram on any weekend, you’d probably find a few people boasting their amazing avocado toast that has just the right filter or the infamous #mimosaswiththesquad picture. What is it about brunch that has made it such a coveted experience? We think it has to do with more than just the waffles and bloody Marys.

Brunch may appear to be a millennial phenomenon, but it goes back much, much further.

Originally, brunch was the 19th Century hangover cure. The term, which are the words breakfast and lunch sandwiched together, was allegedly coined by an English writer called Guy Beringer in 1895. The meal was reputedly designed for “Saturday-night carousers” who were too hungover to get out of bed on Sunday morning.
Popularised by Americans, this stylish Sunday hangover cure was quickly exported throughout the world. Comic books in the 1960s, cooking books and even smash-hit 90s TV shows such as Sex in the City has helped make brunch mainstream. Today, everywhere from the UK and Dubai to South Africa and China enjoy their own version of brunch.

Alternatively, it could be a case of a lifestyle change among 20-somethings. Even in a world where people are constantly connected to each other through social media, there is still a gap created by the human need for face-to-face conversation and connection, which can be filled by meeting with friends or catching up with your parents over brunch. This meal provides a deeper sense of belonging and connection because we are validated through hanging out with people. After all, humans are naturally social creatures who literally need human contact!

Over the previous decade, brunch has quickly overtaken breakfast, lunch and dinner as the most popular meal of the day. Restaurants everywhere are reporting longer lines than ever before, proving that the love affair with brunch is far from over. A study by The Times; Brunch: A History, claims that brunch’s popularity has been steadily on the rise since 2004.

What’s clear though, is that brunch represents a culinary pillar of our society. So, sleep in a little longer, skip breakfast, then let’s have brunch.

At Mon Dessert, we’re here to make it even easier to have a lie in and enjoy a scrumptious brunch with friends or family.

We’ve got all sorts of perfect brunch kits, take a look below at our most popular brunch option (and even get 15% off in Jan!):

  • Vegan Breakfast Bundle - A special bundle for Veganuary! 3 of your favourite breakfast treats: Belgian waffles, Cinnamon rolls and Tropical pancakes- all made using plant-based ingredients!
  • Belgian waffles with chocolate sauce - This kit provides everything you need to make gorgeous waffles and chocolate sauce. It even includes a fantastic mould.
  • Vegan cinnamon rolls - The Cinnamon roll is a sweet roll commonly served in Northern European countries, but also in Austria, Germany and North America, and now with Mon Dessert you can make your very own at home!
  • Vegan tropical pancakes - 100% plant based pancakes with coconut milk, pineapples and desiccated coconuts.

P.S - The waffle kit comes with a silicone waffle mould and the cinnamon rolls kit comes with a 20cm round cake mould which can be reused- so you can make your own over and over again experiment with endless flavours!

Want to keep up to date with great offers and product news? Make sure you’re signed dup to our weekly newsletter through our website.

Also, support of Veganuary, we’ve created a dedicated page on our website to showcase our yummy vegan desserts. Not only that, all our other kits can also be modified to a vegan diet by replacing a few simple ingredients! What's not to love?!

Try one of our vegan kits this month with our exclusive January discount - get 15% OFF sitewide with code JAN15.

Want to explore the full product range? Click here!

Happy Dessert Making!

The Mon Dessert Team x

The vast majority of our kits can be adapted to a vegan diet using our recommended tweaks (aquafaba, flax eggs and plant alternatives to dairy).




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