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MON DESSERT BLACK FRIDAY SALE EXPLAINED

From Friday 25th November at 12am our super Black Friday weekend sale will be going live. Want to know what savings you can expect to see across the four day event? We've outlined how you can get the most out of our sale below so you can make sure you don't miss out on some fantastic savings.  From Black Friday until Cyber Monday, certain products will be discounted up to 50% off. These items will be switching up each day, so if you see a product you like that's on offer, make sure to get it before it's gone! What's more, you can also take an additional 20% off sitewide including on sale items using the code EXTRA20. If you...

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Our latest product drop: Mini Panettones

With Christmas just over a month away, it's time to get prepared and have those thoughtful gift ideas sorted for your nearest and dearest. This year, why not give your loved ones a delicious homemade gift using our Mini Panettone kits? A freshly baked treat can make someone feel extra special as it shows you put your time to creating something by hand. Our Mini Panettone kits make fantastic stocking fillers whilst adding a personal touch to your present giving. With the choice of traditional spiced fruits or a richer chocolate chip alternative, there's an option to satisfy everyone's palettes.Click here to shop the kits now. We also have a range of Smeg's award winning kitchen appliances such as the Smeg Stand Mixer SMF02 available on...

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Best Before vs Use By Dates

Now more than ever, food waste is one of the most important issues facing the UK as each year we throw away 7.3 million tonnes of food according to the Food Standards Agency.  Simply knowing about the the difference between best before and use-by dates is really important, as this helps to reduce the amount of food waste we produce, whilst keeping food safe. We've broken down the difference between these two terms below, following information from the UK Government's Food Standards Agency website here.  Some foods deteriorate over time which may present a food safety risk. For example, this includes some meat or dairy products and is usually labelled with a use-by date. A use-by date on food is...

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Our latest product drop: Bourbon Pecan Pie

Thanksgiving is an annual national holiday in the United States and Canada celebrating the harvest and other blessings of the past year. With the national day coming up, name a more traditional way to celebrate than with an all-American pecan pie? Say hello to our latest product drop, the Bourbon Pecan Pie kit. We've revamped our old recipe and added warmth and flavour with chocolate and a splash of cinnamon Bourbon, making this one perfect for a dinner party spread.Whether you choose to celebrate thanksgiving or not, we guarantee this dessert will be a real crowd pleaser whilst looking impressive on your dining table.    Click here to shop the kit now. We also have a range of Smeg's award winning kitchen appliances such as the...

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Our commitment to helping fight food waste

Food waste is an important issue facing the UK right now, with 3.6 million tonnes of food being wasted by the food industry alone each year.Shockingly, 2 million tonnes of this wasted food is in fact still edible and this coupled with the fact that 7 million people are currently struggling to even afford to eat means that now more than ever, something needs to be done to tackle this pervasive problem.We're really happy to announce that we have recently partnered with charitable food distributor, FareShare South West to donate our stock that is at its best before date to help avoid creating unnecessary waste. FareShare specifically provide surplus food to charities and to date, they have provided 130 million meals worth...

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